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NYC may require landlords and realtors to disclose the use of AI in listings

原网页

Article URL: https://petapixel.com/2026/07/16/mayor-mamdani-says-landlords-cant-secretly-use-ai-images-to-advertise-properties/

Comments URL: https://news.ycombinator.com/item?id=48962983

Points: 496

# Comments: 217

Hacker News 讨论

496 points · 217 comments · 查看原帖

  1. plants

    This is awesome! StreetEasy is how many New Yorkers find apartments. In the past few years, it has been flooded with AI-staged apartments. The AI stagings warp the room to fit furniture that would 100% certainly not fit there. It’s deceptive, and I’m glad it at least requires disclosure now (although I wish it were fully banned)

  2. avaer

    There's several other areas that would be good to categorically ban AI usage from: - gambling - dating - hiring - advertising It shouldn't even be controversial that this would be broadly good for society. I say that as an AI maximalist: I fully trust AI with these things. I do not trust the humans using the AI.

  3. Art9681

    I am a big supporter of AI and use it heavily. I agree with this. It's not about AI at all. It's about a blanket ban to prevent deceit when selling a product or service. It should be depicted as it is. AI just lowers the barrier for deceit (unfortunately), but it's not the only tool that can be used towards that end. Ban all deceitful advertising.

  4. Waterluvian

    Isn’t the more thorough solution banning deceptive product advertising? It feels like this is already a whole thing that should already be solved.

  5. mcv

    Wasn't that already implicitly the case? Aren't there laws against deceptive advertising? It sounds like an incredibly sensible rule. But is this something a mayor can just declare? Isn't this something aa legislative body has to decide?

  6. throw03172019

    This is a frustrating trend with real estate agents on their MLS pictures. Sure, they have a disclaimer (most of the time) but at a thumbnail size as the lead image, it’s not possible to see it’s AI. Which leads to clicking on a complete BS listing.

  7. jerieljan

    While we're at it, this should cover products and food in general too. I hate it when I see a poster that clearly has AI-generated images of food and the actual food you get is nowhere near what they generated. Or even if it's similar, it's still clearly staged to look more appealing than what you should be getting. Everyone knows deceptive advertising is bad, but somehow those who use AI for advertising turned their brains off on this topic because the images looked cooler than what they'd normally produce with a camera.

  8. dofm

    AI “virtual” staged images are reasonably common on UK property websites now but they have to be labelled, it seems: probably advertising standards rules.